Feb
13
Are Realtors Really Negotiators?
Posted by Alan Wynn under For Buyers, For Realty Professionals, For Sellers, My Readers
Whenever I receive an Internet lead…or at least nine times out of ten…the prospect requires “strong negotiation skills” as one of their decision criteria. And it always strikes me as a funny requirement because nowhere in our training to become licensed agents are we trained in how to negotiate. That’s because WE ARE NOT NEGOTIATORS…WE ARE AGENTS! Our job is to bring together Buyers and Sellers in regards to a common goal which is to buy or sell property at a mutually agreed to market value. (By the way…just so you know…market value is defined as “the price a Buyer is willing to pay and a price the Seller is willing to accept”.)
Now don’t get me wrong…there is a tremendous amount of advice and consultation that goes on between an agent and their client. After almost 10 years as a Realtor, I bring an enoumous amount of experience to the table because of all of the different types of transactions I have been involved with. So I can advise my client on the best strategy for them based on the situation. But the ultimate “negotiation” and decisions are made by the Buyer and Seller…not the agent.
Since neither agent can actually speak to the other agents client, we are simply passing our clients decision on to the other agent and trying to influence them as to how to present it to their own client. Now, if being a “strong negotiator” means that I dig my heels in and say to the other agent “here is the offer, accept it or my client will move on”, that to me is not strong, that’s DUMB. What if the Seller says “OK then strong negotiator…go ahead and move on”. Where does that put my client? This isn’t like buying a car where the Buyer can go to the dealership down the street and buy the identical product. There is only one of these properties.
But if I deliver my clients offer with a supporting strategy…”here is how my client arrived at the offer and this is the information we used to determine what my client believes is fair to both parties…if you have differing information, my client would certainly be willing to review it”…that’s SMART. At least this creates a sitaution where there can be dialogue. And if I have advised my client properly, they can negotiate in confidence. And even if the transaction does not have a favorable ending, they will at least know that their strategy was sound and maybe the other party was not interested in being fair.
Real Estate transactions are not about a Buyer or Seller getting the better of the other. This is not an adversarial business. Unfortunately, not everyone involved in this business is in tune with this. Believe me when I say that an agent will do everything possible to get their clients the best deal. Because if they can’t, there will probably be no transaction at all. And when this happens, everyone loses. But it also has to be a fair deal…so that everyone feels good at the end of the day.
So, please don’t call me a strong negotiator…call me a smart agent instead.
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